1. Although 2 American companies have left this market during the last 12 months,, Brady Label and Motrola with its "BiStatix"capacltive coupling technology, the wide spectrum of RFID applications is growing in Europe. 1.1 Internet web page pricing for Smart Label Transponders, soM to applicator rolls 1.2 The European Central Bank Is reported to be working with technology partners to embed RF tags In currency 2. In the US, there are Four major players with microcircuit expertise vying for market leadership: Hitachi, Hughes, Philips and Texas Instrument 3. Successful applications such as the Mobilgas key chain FOB are leading to economies of production and lowering costs to practical levels. 4. Standardization among vendor products and trade organizations, such as the UCC 's "Global Tag" (UPC &EAN) may push the first "Killer Application" 5. In 1998 a forecaster predicted market success at a price point of $0.50per label; we'er close!
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