Based on ecological niche theory, this article finds out sequential evaluating of product innovation process including five sub ecological niches, such as concept design, R&D management, the debugging, industrial manufacturing, and market transactions. It also describes the sequence in produce innovation process. Through analyzing influencing factors of innovation ecological niche of concept design in product innovation process, evaluating indexes are set up to measure evoluating status of innovation ecological niche of concept design. Furthermore, twenty-three innovation projects' information of innovation ecological niche of concept design are collected to carry out empirical research, evaluating status can be measured and theory model can be validated based on Entropy-Topsis method.%基于生态位的理念,本文将产品创新过程划分为概念设计、研发、调试、工业生产以及市场交易等五个子生态位,描绘了产品创新过程的演进序列；通过剖析影响概念设计生态位的多维因素,继而测度概念设计生态位的演进状态.此后,本文以23个处于概念设计生态位的制造业企业产品创新项目作为实证分析对象,应用Entropy-Topsis模型测评产品创新生态位的演进态势,对收集的样本调查数据进行分析并验证理论模型.
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