顾客互动和新产品开发绩效的关系研究

摘要

New product development is a highly intensive process of knowledge creation. Customer interaction not only bring the enterprise the new ideas to product development, but providing effective feedback before enterprises new products launched into market and reduce the risk of new product development. In this study, 157 high-tech enterprises in the PRD questionnaire are surveyed: The customer interaction have a direct positive effect on new product development performance; Organizational learning, knowledge innovation play a mediation role between customer interaction and new product development performance.%新产品开发是一个高度密集的知识创造过程,顾客互动不仅给企业带来产品开发的新创意和新想法,并在新产品上市前为企业提供有效的信息反馈,降低新产品开发风险.对珠三角157家高科技企业的问卷调查显示:顾客互动能够对新产品开发绩效产生直接的正向影响,组织学习和知识创新在顾客互动与新产品开发绩效的关系中存在中介效应.