食品安全风险交流质量评价对食品安全风险交流实践具有重要意义.然而目前评价工具所应包含的维度尚不清楚,且缺少有效的评价模型.遵循规范的量表开发方法,开发基于消费者的食品安全风险交流质量评价量表(CFRCQ),并运用该量表评价当下食品安全风险交流的质量现状.量表开发过程共包含三个阶段:阶段1运用文献研究法、焦点小组访谈和专家咨询法以获得初始量表;阶段2调查学生样本,通过信度检验和探索性因子分析对初始量表进行提纯和初步的可靠性检验;阶段3调查普通消费者样本,运用验证性因子分析、专家咨询等方法对量表进一步提纯,并检验了量表的建构效度及推广效度.最终量表共包含及时性、易理解性、专业性、诚实性、响应性等5个维度.基于该量表对当下食品安全风险交流质量现状进行评价,结果表明:当下食品安全风险交流质量尚处于较低水平,尤其表现在易理解性和诚实性方面的欠缺;消费者个体特征会影响其对各质量维度的评价.%Food risk communication quality assessment plays an important role in food risk communication practice. However, the specific evaluative dimensions are not very clear currently and it also lacks of effective evaluation models. This study aims to develop a consumer-based food risk communication quality assessment model (CFRCQ) by applying the normative scale development method. Model development process includes 3 steps: 1) to develop the initial model through focus group, expert consultation method and literature review; 2) to identify and test significant variables from the initial model by exploratory factor analysis (EFA) and confidence level test of 96 student samples; and 3) to finalize the model by confirmatory factor analysis (CFA) of 401 consumer samples. The final model includes 5 dimensions of timeliness, understandability, expertise, honesty and responsiveness to evaluate consumer-based food risk communication quality. The evaluation result from this model for current food safety communication quality in China shows that the current food safety communication quality in China is low, especially in understandability and honesty dimensions. In addition, consumer characters can influence consumers' judgement on each CFRCQ dimension.
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