The Cement & Concrete Association (C&CA) was established in 1935 to provide a central organisation to develop the market for concrete as a construction material. It fulfilled its remit through a range of activities -advocacy, information, advice, training, research and publishing-and the head office in Victoria was supplemented over the years by regional offices, a research station at Wexham Springs and a residential training centre. From its early days, the C&CA was committed to disseminating information, through publishing, its library and presentations - either to the public or through its own training courses. Film became a natural extension of these activities. Film-making became a parallel to publishing and printing. Films, along with photographs, slides and eventually video, were maintained in the C&CA's library and film became an important medium in presenting concrete to audiences.
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