Surviving the Winds of Adversity

摘要

Through the widespread evolution of the produce industry in recent years, the Florida tomato industry has been forced to make a number of staggering changes. Surviving unimaginable adversity has been nearly impossible for most. As if the incomprehensible destruction resulting from more than their fair share of devastating hurricanes wasn't enough, tomato growers have battled through instability created by volatile markets with record-breaking prices at both the high and low ends of the spectrum. Compounding the challenge has been amplified competition from foreign countries as well as greenhouse-grown tomato operations.