Method and system for using customer preferences in real time to customize a commercial transaction

摘要

A method and system for facilitating a transaction between a merchant and the customer comprising a merchant computer server utilizing a memory containing a database of transaction relevant customer information including customer postal information to provide such information in the form of a customized communication at the point-of-contact between a merchant and the customer is provided. Customer identification information is used to store an anonymous identification tag on the customer computer, the tag providing an address to a segment of the database of transaction relevant customer information. The anonymous tag on the customer computer is accessed by the merchant computer when the customer computer contacts the merchant computer. An embodiment for a syndicate of merchants and a shared system server having a memory of transaction relevant customer information also is provided.